December 21, 2017
We were very impressed by the quality of the submission Lonergan Research made in response to our brief. There were options for us to choose from which meant we could tailor the program to our budget. Not having deep experience in our industry and market meant that Lonergan Research brought a fresh pair of eyes to the task, and provided the necessary objectivity in their findings that meant we were challenged in our assumptions. We have been able to develop a new strategic position for part of our business based on the findings.